Yamaha Motor Pakistan has announced it will cease motorcycle manufacturing in the country, marking the end of its production journey in one of South Asia’s largest markets.
The company, in a statement on Tuesday, thanked customers for their loyalty, saying, “Our hearts are full of gratitude for the riders who made Yamaha a part of their lives.”
It assured consumers that while production will stop, after-sales service, warranty coverage, and spare parts will remain available through its authorised dealers.
Industry analysts say the decision reflects both rising market pressures and global shifts in the automobile sector. Muhammad Sabir Shaikh, an auto industry expert, told Business Recorder that growing demand for electric vehicles (EVs) has put additional pressure on manufacturers of fuel-based motorcycles.
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Yamaha entered the Pakistani market in 2015, positioning itself as a premium two-wheeler brand. However, competition from local manufacturers, high import costs, and reduced purchasing power among consumers have eroded its market share.
The company emphasized it has secured sufficient spare parts to continue servicing existing customers. Warranty services and dealer support will remain operational, the statement added.
The closure comes at a time when Pakistan’s automotive sector is facing a challenging landscape, marked by high inflation, currency fluctuations, and declining consumer demand.
