Gold prices reached another record high in Pakistan and abroad on Friday, extending a rally that has unsettled consumers and investors alike.
According to the All Pakistan Sarafa Gems and Jewellers Association, the price of 24-karat gold per tola surged by Rs1,200 to touch Rs377,900. The rate for 10 grams also rose sharply, gaining Rs1,029 to settle at Rs323,988.
The spike mirrors developments in the global market, where gold climbed $12 per ounce to reach $3,552.
Analysts say the surge reflects persistent demand for safe-haven assets amid global economic uncertainty and volatile currency movements.
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In contrast, silver prices in Pakistan remained unchanged for the second day. A tola of 24-karat silver held steady at Rs4,315, while 10 grams stayed at Rs3,699.
Jewellers note that the relentless rise in gold has dampened demand in domestic markets, where buyers are struggling with affordability.
With inflation already squeezing household budgets, many consumers are shifting towards silver or postponing purchases altogether.
